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NEW
YORK--(BUSINESS WIRE)--The Bordeaux Wine Bureau has announced the Today's
Bordeaux jurors who will select the 2007 list of 100 top Bordeaux wines
available in the United States priced $8-$25 retail. This year's jury is
comprised of Paul Chaconas,
Bordeaux
category manager for retailer Total Wine & More, Mark Oldman, author of the
best-selling Oldman's Guide to Outsmarting Wine (Penguin Books), and Cat
Silirie, Wine Director of Boston's No. 9 Park restaurant. The Bordeaux Wine
Bureau manages the Today's Bordeaux program on behalf of the Conseil
Interprofessionel du Vin de
Bordeaux
(CIVB).
"The CIVB feels it is
important that a local jury selects the wines in each country in which we
hold this program," said Pascal Loridon, CIVB marketing director.
"Representing three areas of the wine industry, these individuals were
selected for their expertise and their understanding of how wine fits into
American lives. It is an honor to have these prestigious experts take part
in our 2007 program."
The jury will blind-taste
Bordeaux wines submitted by Bordeaux producers and negociants, as well as
U.S. wine importers. The top scoring 100 wines in the
tasting, to be held in New York City this month, will be featured in a trade
and press tasting held in Washington DC, New York City, and Boston in May
2007.
The jury comes together
with a strong list of credentials and each member represents one of the
cities (or regions) where the trade tastings are to be held.
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One of the leading wine retailers in the
United States, Total Wine
& More sells nearly 50,000 cases of
Bordeaux
each year, a task that is overseen by category manager Paul Chaconas. He
has received Les Amis du Vin's highest accreditation of Grand Scholar of
Wine.
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Mark Oldman won the Duboeuf "Best Wine Book of the Year"
Award for his best-selling Oldman's Guide to Outsmarting Wine, which was
recently published in
Japan and in four volumes
in France. He headlines major wine shows across the country and
contributes a column and chooses the wine picks for the hit-magazine
Everyday with Rachael Ray.
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As wine director for Boston's No. 9 Park restaurant,
part of James Beard Award-winning Chef Barbara Lynch's No. 9 Group, Cat
Silirie has more than a decade of wine experience and is a well-regarded
expert recognized across the country.
About the Bordeaux Wine
Bureau
The Bordeaux Wine Bureau
is the public relations representative for the CIVB in the United States.
Created in 2005, the Bureau is managed by Benson Marketing Group, a wine
marketing agency with offices in New York and Napa Valley. The CIVB was
founded in 1947 and represents more than 10,000
Bordeaux
producers and 400 negociants.
About Today's Bordeaux
The $8-$25 price range
represent 80% of all
Bordeaux
and offers the quality and value that appeal to American consumers. However,
the mystique and high prices of classed growths (only 5% of total
production) has led to a perception that Bordeaux is expensive and difficult
to appreciate. The Today's
Bordeaux
program is designed to communicate the message that
Bordeaux
is affordable, easy to appreciate and appropriate for all occasions and
budgets. Similar programs have been held in
Canada,
the UK, Germany, France, Korea, Russia and other countries around the world
sponsored by the CIVB.
Editor Note: Images
available upon request
Contact:
for Bordeaux Wine Bureau
Sarah Jones, 707-254-1114
jones@bensonmarketing.com
Ross Wassermann, 212-786-6082
Wassermann@bensonmarketing.com |
